RETRIX BLOG

What we see in
online distribution

How pricing breaks, how unknown sellers appear, where official images end up. We break down what brand teams face every day, with data.

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Price Management

Unofficial Seller Management

Official Seller Management

Image Theft

Counterfeit

Industry Cases

Are all genuine products allowed? Three requirements for parallel importation and the verification steps
Oct 2, 2026

Are all genuine products allowed? Three requirements for parallel importation and the verification steps

Is there really nothing more to do if a parallel import seller claims the product is genuine? Even if it is genuine, there are cases where parallel import is not permitted. We have summarized the three criteria set by the Supreme Court, as well as the items to compare on the sales page versus the actual product.

Coupang and Naver's $4.5 Billion Counterfeit Incident: What Brands Need to Check First
Sep 26, 2026

Coupang and Naver's $4.5 Billion Counterfeit Incident: What Brands Need to Check First

When a counterfeit product distribution scandal breaks out, can you breathe a sigh of relief if your product isn't on the list of seized items? Through a 4.5 billion KRW open-market counterfeit case, we have compiled the essential steps for brand managers regarding sales records, counterfeit reporting, institutional filing, and consumer response.

Which of our brand's products should we monitor first? 3 criteria for setting priorities
Sep 18, 2026

Which of our brand's products should we monitor first? 3 criteria for setting priorities

If you have dozens or hundreds of products, what should you monitor first? We have put together a method to prioritize monitoring based on three factors—price fluctuations, issue history, and sales impact—and to divide the check cycles and channel scopes according to their ratings. You can start today using just the CS inquiries and sales reports you already have.

Government certification for K-brand protection against counterfeit goods abroad: What are the conditions for up to 200 million won in support?
Sep 4, 2026

Government certification for K-brand protection against counterfeit goods abroad: What are the conditions for up to 200 million won in support?

The recruitment of the 1st batch of participating companies for the K-Brand Government Certification Program closes on September 11 at 18:00. We have summarized everything based on the official announcement, from eligibility and trademark/product requirements to the classification of the 10 required vs. optional documents, schedules for each round, and the actual application process step-by-step.

Sellers who do not adhere to the standard price—is it okay to control their pricing?
Aug 27, 2026

Sellers who do not adhere to the standard price—is it okay to control their pricing?

Are you considering demanding price compliance from sellers who do not adhere to the standard price, or cutting off their supply? In the Dunlop case sanctioned by the Fair Trade Commission, both measures were deemed problematic under different provisions. On the other hand, there is a case where channel restrictions were ruled lawful by the Supreme Court. We have summarized what made the difference, and what you should check first in your contracts and announcements.

Can a parallel importer selling genuine products be blocked from displaying 'Official Retailer'?
Aug 18, 2026

Can a parallel importer selling genuine products be blocked from displaying 'Official Retailer'?

A parallel import seller? While it is difficult to block sales because the products are genuine, the story changes if that seller presents themselves as an 'official retailer.' We have summarized how far the court has recognized this, three arguments your brand can use, and even the specific items you should screenshot for evidence.

Why you shouldn't blindly report the lowest-price seller: 6 causes of price collapse and practical response strategies in the market and practical countermeasures
Aug 4, 2026

Why you shouldn't blindly report the lowest-price seller: 6 causes of price collapse and practical response strategies in the market and practical countermeasures

Just because the lowest price suddenly collapsed doesn't mean it's always the same issue. We have categorized the 6 representative causes of price collapse—ranging from inventory clearance and price entry errors to parallel imports and distribution network leaks—and organized how to respond based on specific evidence in line with actual business workflows. If you are curious about the criteria you must check before filing a report, start by reading this article.

Reporting Image Theft on Open Markets: Why is it Not Being Deleted? The 2 Proofs Platforms Require
Jul 21, 2026

Reporting Image Theft on Open Markets: Why is it Not Being Deleted? The 2 Proofs Platforms Require

Even though it's clearly our image, why isn't it being taken down even after reporting it? Platforms have their own specific criteria for processing infringement reports. Based on the official guides of Coupang and Toss Shopping, we have summarized, from a practitioner's perspective, the two types of evidence you must have to prevent your report from being rejected, as well as the routine evidence you should keep on hand.

“It's a bit more watery than what I originally used...” 3 Steps to Early Detection of Counterfeit Products Starting from Customer Reviews
Jul 8, 2026

“It's a bit more watery than what I originally used...” 3 Steps to Early Detection of Counterfeit Products Starting from Customer Reviews

Anti-counterfeiting does not start with grandiose monitoring, but rather with customer service inquiries saying, "This seems different from the genuine product." How to read those inquiries, what to compare, and how to make a final decision—we explain the 3 practical steps from CS to image analysis using real-life examples.

Are all genuine products allowed? Three requirements for parallel importation and the verification steps
Oct 2, 2026

Are all genuine products allowed? Three requirements for parallel importation and the verification steps

Is there really nothing more to do if a parallel import seller claims the product is genuine? Even if it is genuine, there are cases where parallel import is not permitted. We have summarized the three criteria set by the Supreme Court, as well as the items to compare on the sales page versus the actual product.

Coupang and Naver's $4.5 Billion Counterfeit Incident: What Brands Need to Check First
Sep 26, 2026

Coupang and Naver's $4.5 Billion Counterfeit Incident: What Brands Need to Check First

When a counterfeit product distribution scandal breaks out, can you breathe a sigh of relief if your product isn't on the list of seized items? Through a 4.5 billion KRW open-market counterfeit case, we have compiled the essential steps for brand managers regarding sales records, counterfeit reporting, institutional filing, and consumer response.

Which of our brand's products should we monitor first? 3 criteria for setting priorities
Sep 18, 2026

Which of our brand's products should we monitor first? 3 criteria for setting priorities

If you have dozens or hundreds of products, what should you monitor first? We have put together a method to prioritize monitoring based on three factors—price fluctuations, issue history, and sales impact—and to divide the check cycles and channel scopes according to their ratings. You can start today using just the CS inquiries and sales reports you already have.

Government certification for K-brand protection against counterfeit goods abroad: What are the conditions for up to 200 million won in support?
Sep 4, 2026

Government certification for K-brand protection against counterfeit goods abroad: What are the conditions for up to 200 million won in support?

The recruitment of the 1st batch of participating companies for the K-Brand Government Certification Program closes on September 11 at 18:00. We have summarized everything based on the official announcement, from eligibility and trademark/product requirements to the classification of the 10 required vs. optional documents, schedules for each round, and the actual application process step-by-step.

Sellers who do not adhere to the standard price—is it okay to control their pricing?
Aug 27, 2026

Sellers who do not adhere to the standard price—is it okay to control their pricing?

Are you considering demanding price compliance from sellers who do not adhere to the standard price, or cutting off their supply? In the Dunlop case sanctioned by the Fair Trade Commission, both measures were deemed problematic under different provisions. On the other hand, there is a case where channel restrictions were ruled lawful by the Supreme Court. We have summarized what made the difference, and what you should check first in your contracts and announcements.

Can a parallel importer selling genuine products be blocked from displaying 'Official Retailer'?
Aug 18, 2026

Can a parallel importer selling genuine products be blocked from displaying 'Official Retailer'?

A parallel import seller? While it is difficult to block sales because the products are genuine, the story changes if that seller presents themselves as an 'official retailer.' We have summarized how far the court has recognized this, three arguments your brand can use, and even the specific items you should screenshot for evidence.

Why you shouldn't blindly report the lowest-price seller: 6 causes of price collapse and practical response strategies in the market and practical countermeasures
Aug 4, 2026

Why you shouldn't blindly report the lowest-price seller: 6 causes of price collapse and practical response strategies in the market and practical countermeasures

Just because the lowest price suddenly collapsed doesn't mean it's always the same issue. We have categorized the 6 representative causes of price collapse—ranging from inventory clearance and price entry errors to parallel imports and distribution network leaks—and organized how to respond based on specific evidence in line with actual business workflows. If you are curious about the criteria you must check before filing a report, start by reading this article.

Reporting Image Theft on Open Markets: Why is it Not Being Deleted? The 2 Proofs Platforms Require
Jul 21, 2026

Reporting Image Theft on Open Markets: Why is it Not Being Deleted? The 2 Proofs Platforms Require

Even though it's clearly our image, why isn't it being taken down even after reporting it? Platforms have their own specific criteria for processing infringement reports. Based on the official guides of Coupang and Toss Shopping, we have summarized, from a practitioner's perspective, the two types of evidence you must have to prevent your report from being rejected, as well as the routine evidence you should keep on hand.

“It's a bit more watery than what I originally used...” 3 Steps to Early Detection of Counterfeit Products Starting from Customer Reviews
Jul 8, 2026

“It's a bit more watery than what I originally used...” 3 Steps to Early Detection of Counterfeit Products Starting from Customer Reviews

Anti-counterfeiting does not start with grandiose monitoring, but rather with customer service inquiries saying, "This seems different from the genuine product." How to read those inquiries, what to compare, and how to make a final decision—we explain the 3 practical steps from CS to image analysis using real-life examples.

Short-lived counterfeit sales on SNS: A 3-step response guide for brand managers
Jun 25, 2026

Short-lived counterfeit sales on SNS: A 3-step response guide for brand managers

Counterfeit crackdowns have increased 32-fold in just one year, so why are brands more anxious than ever? We look into the reality of fakes that are sold quickly via social media live streams and then disappear, and share practical methods to capture, preserve, and track their digital footprints before they vanish.

Retrix

Reatrix is a global online distribution channel management solution.

Operation: Tumta Corp.

Representative: Sehee Park | Email: info@tumta.io

Room 31, 2nd Floor, 12 Digital-ro 31-gil, Guro-gu, Seoul

Unofficial Seller Management

Official Seller Management

Blog

Pricing Plan

© 2025-2026 Tumta Corp. All Rights Reserved.

Retrix

Reatrix is a global online distribution channel management solution.

Operation: Tumta Corp.

Representative: Sehee Park | Email: info@tumta.io

Room 31, 2nd Floor, 12 Digital-ro 31-gil, Guro-gu, Seoul

© 2025-2026 Tumta Corp. All Rights Reserved.

Retrix

Reatrix is a global online distribution channel management solution.

Operation: Tumta Corp.

Representative: Sehee Park | Email: info@tumta.io

Room 31, 2nd Floor, 12 Digital-ro 31-gil, Guro-gu, Seoul

© 2025-2026 Tumta Corp. All Rights Reserved.