Are you wasting too much time investigating daily recurring price violations?

“Prices have collapsed again. Please check.”

A brand manager's morning often begins with this sentence.  A message from the sales team, CS team, or a distribution partner.  A report that 'someone' has raised our product price again after it was sold below the baseline in the open market.

From that moment, the serious manual work begins.  Finding the pages with broken prices, leaving screenshots, verifying distributors, and creating materials for internal reporting.  Instead of spending time planning marketing strategies, you end up playing the role of a 'price watchdog.'

Why must we protect the price baseline?

For every brand, the Minimum Advertised Price (MAP) is a baseline set for a reason.  Prices that are too low damage the brand image,  reduce the promotional motivation of authorized distributors,  and ultimately disrupt the price order of the entire market.

The problem is that 'someone is always trying to break' this baseline.  Whether due to competition, inventory clearance, or mistakes, once a price is broken, recovery is difficult, and the brand quietly suffers losses.

Clients using Letrix services are protecting an average of 4% of their annual revenue through automated price monitoring. For a mid-sized company with annual sales of 50 billion KRW, this amounts to a staggering 2 billion KRW per year. Even if it is a difference of just a few thousand or around ten thousand KRW compared to our price, it is a number that can never be ignored.

Can you catch them all manually?

No. You cannot.

It was possible when there were only a few sales channels, but now, monitoring dozens or hundreds of distribution channels,  SKUs per product, and prices per option individually is  practically close to impossible. A bigger problem is that when a price is broken, 'accurate evidence is lacking.'  If you fail to keep a record of who sold it, when, and at what price, it becomes difficult to persuade distributors, and enforcing the MAP policy loses its effectiveness.

Letrix solves this with 'automation'

Letrix automatically crawls open markets, shopping malls, search portals, etc., every day based on the MAP price set by the brand.  Prices, sellers, and even thumbnail information of products sold  under all models targeted for inquiry are automatically recorded.  Monitoring thousands of products a day, it analyzes the time of violation, price, and distributor type, and  provides it in an easy-to-read report format for brands.

Brand managers are now 'strategists,' not 'watchdogs'

Once an automated MAP monitoring system is introduced,  there is no longer a need to search through prices every morning.

• Immediate response is possible when a problem arises  

• Negotiations with distributors are handled cleanly based on data  

• Internal reporting is finished with a single click to output an automatically summarized report

Without repeating tedious and monotonous price research, you can focus on brand growth strategies.

Protect brand dignity with MAP policies

The MAP policy is not just about controlling prices.  It is the minimum shield to protect the value that the brand promised to consumers.  Letrix takes over the most tedious, tiring, and wasteful MAP monitoring work so that this shield does not collapse.

A brand's dignity begins with defending the baseline that must be kept.